The Freezing of Subscriptions That Triggers the Social Storm

Valencia: The Freezing of Subscriptions That Triggers the Social Storm

The Mestalla club presents its 2026-27 campaign with stable prices but a change in discounts that fuels the discontent of members and shareholders.

This Tuesday, Valencia CF revealed its subscriber strategy for the imminent 2026-27 season, a move that, although it promises stability in prices, has opened a gap of controversy among its loyal fans. The entity has chosen not to open the process to new registrations, reserving only a few 200 places in the cheering stands, and has kept season ticket prices unchanged. However, a substantial change in discount policy It has set off alarm bells and generated notable discomfort in a significant part of the Valencian social mass.

The key modification lies in the way in which the bonuses will be applied for subscribers who also hold the status of shareholders. As of this year, the entity has decided that bonuses for loyalty and for being a shareholder will no longer be cumulative. This means that a fan, until now benefiting from both reductions, will only be able to benefit from one of them. The option of up to 15% loyalty discount or a 5% for being a shareholder It is now presented as an exclusive choice, breaking with the previous practice that allowed both benefits to be added.

This decision has not been long in coming in its repercussions. Social networks have become the epicenter of an immediate and critical reaction, with two important groups raising their voices against the measure. The first to appear was Freedom VCFa platform that has openly questioned the “price freeze” discourse put forward by the club.

“The Valencian Meriton has announced an alleged price freeze in the 26-27 subscriber campaign. This statement constitutes a documentaryly verifiable falsehood: all subscriptions corresponding to shareholder members register increases of between 5% and 10%, figures that more than multiply the annual inflation rate of the CPI,” Libertad VCF has forcefully denounced, calling into question the veracity of the official communications.

In a similar vein, the APAVCF (Association of Small Shareholders of Valencia CF) has expressed its outright rejection of the reduction in the bonus intended for shareholders. The association has asked a direct and meaningful question: “What is the point of being a shareholder?” The measure, which reduces the discount from 10% to 5%, directly impacts this group.

“The Association is totally against the decision to reduce the discount to the club's paying shareholders, going from 10% to 5%, since this measure directly harms this group. We do not understand, under any reason, that this discount should be reduced, since being a shareholder and subscriber means being part of the club as an owner in its proportional part,” the APAVCF has reflected, underlining the intrinsic connection between being a shareholder and belonging to the club.

The group of small shareholders has regretted not only the moment chosen to implement this change, but also the absence of prior dialogue with the entity. They assure that they will fight tirelessly so that the shareholder recovers that 5% that they consider fair and deserved. “We consider that this decision is a mistake, especially because the economic benefit for the club is not very relevant and because it occurs in the last season at Mestalla. This decision has been made without previously dealing with the Association,” they conclude, evidencing a lack of communication and consensus.

Valencia CF's season ticket campaign for the 2026-27 season is therefore marked by controversy. As the club seeks to consolidate its fan base, decisions about discounts and communication with its members and shareholders become a battleground that reflects the complex relationship between the entity and its fans. The last season at the historic Mestalla adds a layer of emotion to this situation, causing each decision to be scrutinized with greater intensity.

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Frequently Asked Questions about the Valencia CF 2026-27 Season Ticket Campaign

Ask: Has Valencia CF opened the sale of season tickets for new members in the 2026-27 season?

Answer: No, the club has not opened the process to new subscriber registrations, except for about 200 places available in the entertainment stands.

Ask: Have season ticket prices increased for the 2026-27 season?

Answer: Valencia CF has kept season ticket prices frozen for the 2026-27 season.

Ask: What is the main change in the discount policy for subscribers?

Answer: The main change is that discounts for loyalty and for being a shareholder are no longer cumulative. Only one of the two can be applied.

Ask: What is the maximum loyalty discount percentage?

Answer: The loyalty discount can be up to 15%.

Ask: What is the discount percentage for being a shareholder?

Answer: The discount for being a shareholder is up to 5%.

Ask: What groups have criticized the new discount policy?

Answer: Libertad VCF and the APAVCF (Association of Small Shareholders of Valencia CF) have criticized the measure.

Ask: What does Libertad VCF argue about the price freeze?

Answer: Libertad VCF affirms that the price freeze is a falsehood, since subscriptions for shareholder members register increases of between 5% and 10%.

Ask: What is the main complaint of the APAVCF?

Answer: The APAVCF criticizes the reduction of the discount for shareholders and questions the usefulness of being a shareholder if no profits are obtained.

Ask: Has there been any dialogue with the fan associations about this change?

Answer: The APAVCF has indicated that the decision has been made without prior dialogue with the association.

Ask: Is any action expected from affected shareholders?

Answer: The APAVCF has declared that they will fight for the shareholder to recover the discount that they consider fair.

Would you like to delve deeper into the implications of these decisions for Valencian fans or would you prefer that we explore another current sports topic? Ask me what you need!